30 Jan '13, 8pm

Must-Attend Keynote @ SMX West: An Insider’s Guide To Friending Facebook

But as master strategist Winston Churchill once quipped, Facebook can seem like “an enigma, wrapped in a riddle, surrounded by mystery.” To be sure, garnering “likes” is huge for supercharging organic SEO efforts. Facebook also offers options for micro-targeting advertising campaigns to people/potential customers with specific demographics in specific locations with specific tastes and preferences. But Facebook is also constantly experimenting with variations on its privacy policy, who gets to see what, and other attempts to “connect” its users with “relevant” information, often changing direction with little or no warning, sometimes derailing the efforts of even the best-informed practitioners.

Full article: http://searchengineland.com/must-attend-keynote-smx-west-...

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