19 Dec '17, 6am

Everything You Need to Know About the Google 'Fred' Update

Everything You Need to Know About the Google 'Fred' Update

Interviewer: Let’s talk about Fred. Gary Illyes: Who? Interviewer: You are the person that created Fred. So Fred is basically an algo that… Gary Illyes: It’s not one algo, it’s all the algos. Interviewer: So you can confirm it’s not a single algo – it’s a whole umbrella of a bunch of different changes and updates that everyone has just kind of put under this umbrella of “Fred”. Gary Illyes: Right, so the story behind Fred is that basically I’m an asshole on Twitter. And I’m also very sarcastic which is usually a very bad combination. And Barry Schwartz, because who else, was asking me about some update that we did to the search algorithm. And I don’t know if you know, but in average we do three or two to three updates to the search algorithm, ranking algorithm every single day. So usually our response to Barry is that sure, it’s very likely there was an update. But that da...

Full article: https://www.searchenginejournal.com/google-algorithm-hist...

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