30 Jan '13, 6pm

Google Tests B2B Market With Google Shopping For Suppliers

Google Tests B2B Market With Google Shopping For Suppliers

Google has built Google Shopping for Suppliers to accommodate the unique aspects of B2B selling that has limited supplier participation on Google Shopping. Recognizing that B2B transactions often involve negotiations on shipping costs and volume discounts, many Google Shopping policies on Pricing and Payments, Shipping, Taxes and Returns and Refunds either do not apply or have been modified for the Google Shopping for Suppliers program. In fact Google Shopping for Suppliers does not rely on the Merchant Center technology that Google Shopping does. So the data feed requirements of Merchant Center are not the same, and setup process is different.

Full article: http://searchengineland.com/google-tests-b2b-market-with-...

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