18 Dec '17, 3pm

Google offers advice on how to get ready for the mobile-first index

Google offers advice on how to get ready for the mobile-first index

Make sure the mobile version of the site also has the important, high-quality content. This includes text, images (with alt-attributes), and videos — in the usual crawlable and indexable formats. Structured data is important for indexing and search features that users love: It should be both on the mobile and desktop version of the site. Ensure URLs within the structured data are updated to the mobile version on the mobile pages. Metadata should be present on both versions of the site. It provides hints about the content on a page for indexing and serving. For example, make sure that titles and meta descriptions are equivalent across both versions of all pages on the site. No changes are necessary for interlinking with separate mobile URLs (m.-dot sites). For sites using separate mobile URLs , keep the existing link rel=canonical and link rel=alternate elements between the...

Full article: https://searchengineland.com/google-offers-advice-get-rea...

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