18 Dec '17, 2pm

Why Building a Brand Is the Most Viable SEO Strategy by @bsmarketer

Why Building a Brand Is the Most Viable SEO Strategy by @bsmarketer

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands , on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting more pronounced. So much so, that there’s virtually nothing else you should focus on in 2018, besides building a brand. Big brands will get showcased in the SERPs. And small companies will be left in the dust. Here’s why. SERPs Are Changing Dramatically Google is known for tinkering. Thousands of times a year . But it isn’t just the algorithm updates we should pay attention to. The cause and effect of layout adjustments also changes user behavior. For example, featured snippets have been on the rise. Moz found that they’v...

Full article: https://www.searchenginejournal.com/seo-branding-strategy...

Tweets

Top 5 brand moments from last week

Top 5 brand moments from last week

luxurydaily.com 18 Dec '17, 8am

{"ct":"LNHERXwgte0LySpUg2pBjJq\/HTPEASsEFiOicA90yIKJITdUA11Mj4aQ0Eu9hxNZlkehZox33ekx4z8qtcpMGIIK1n1zPee+TjAMYSJBrhFVqfwKP5...

How to carry out a mobile SEO audit on your site

searchenginewatch.com 18 Dec '17, 1pm

Make navigation as smooth and intuitive as possible. Consider those of us with a larger than average thumb and finger surf...

Which tools should I buy to advance my SEO strategy?

Which tools should I buy to advance my SEO stra...

searchenginewatch.com 19 Dec '17, 2pm

I think you would probably recognize it in the log files. If you look now, probably something like 80% of the crawling is ...

Swarovski opts for omnichannel strategy for hol...

luxurydaily.com 18 Dec '17, 9am

{"ct":"7shr6k6+vbzb0b9gD46zp4GFMoaGOGzXgVITZFtpmxJV0vRSu98oYTHW44I+8qiUSsSzJvKhQ\/fUYIWpPXYkWwYFC8HGRQy2QN+nLoG+6ht3jdS6yp...

How to Use Google Trends for #SEO

searchenginewatch.com 18 Dec '17, 4am

Furthermore, a note is applied to all graphs that look back to before 2016, as Google made a significant update to the col...

#SEO

#SEO

searchenginejournal.com 20 Dec '17, 10pm

Today we received confirmation from a Google spokesperson that a core algorithm update is currently underway: “We released...

Top 5 brand moments from last week

Top 5 brand moments from last week

luxurydaily.com 26 Dec '17, 8am

{"ct":"+jMBL94pXNVGl2r+JrcbyptAdO+N1qGGNUtDWfWpbGtSClo4wFLiRcvU9pYhTMikTT2EuwQ0q2o+tJesKPS0f2Jzr+9CN7bNlM6CVekZtg\/dLxuFOs...

The Single Best Anchor Text for #SEO That No One Is Talking About

The Single Best Anchor Text for #SEO That No On...

searchenginejournal.com 18 Dec '17, 11am

Doing SEO for a high profile client like Marcus Lemonis will really make you question your SEO skills . Even though I had ...

Trump Announces New Whole-of-Government Nationa...

defense.gov 18 Dec '17, 10pm

WASHINGTON, Dec. 18, 2017 — President Donald J. Trump today announced a new national security strategy rooted in a whole-o...

SEO in 2018: Optimizing for voice search

searchengineland.com 18 Dec '17, 8am

how my own family searched on Google Home , I found significant differences between what my family asked Home and what I a...

What you learn from talking with Google’s largest advertisers all day, every day by

What you learn from talking with Google’s large...

searchengineland.com 19 Dec '17, 4pm

There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that r...

Burberry turns brand ambassador Kris Wu into co-designer

Burberry turns brand ambassador Kris Wu into co...

luxurydaily.com 18 Dec '17, 8pm

{"ct":"FQm9I\/xSW3fkTryBY9HJl\/xJeHMVKxayTomj8l\/\/G5+HBwaXPBwWno+IWgiU+Z6CbOH3XVFbI9rGLFTzBzVXRINQ0SxJboifAeO5+pXldt+jk\/...

Naturally-ventilated glass building looks like ...

inhabitat.com 20 Dec '17, 9pm

This office building in Geneva features a complex glass facade that makes it look like a shimmering urban mirage. The new ...