18 Dec '17, 1pm

7 Traits That REALLY Define Quality Content by @LarryKim

7 Traits That REALLY Define Quality Content by @LarryKim

Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute . That means your content is getting lost in the noise. But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content. And you’re creating quality content, right? So … why is most of your content still failing? Simple: Your definition of “quality content” is completely wrong. Most marketers have bought into some fantasy that it’s about attributes rather than statistics. They evaluate content “quality” based on traits like: Length Visual appeal Spelling and grammar Formatting Readability Expertise, authoritativeness, and trustworthiness Overall “value” No, no, no! Although these content qualities are important in their own way, they don’t actually define quality content! So what really defines quality content? These...

Full article: https://www.searchenginejournal.com/what-is-quality-conte...

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{"asyncCount":1,"locale":"en-US","previousAction":{"type":"UPDATE_LOCATIONS_NEAR_STORE","payload":{"data":{"paging":{"tota...

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