18 Dec '17, 9am

Google Ad Grants policy changes include 5% CTR minimum

This article has been updated with additional information and clarifications. Google is making changes to Ad Grants, the AdWords program that provides search advertising grants of up to $10,000 per month to non-profits. As reported by Robert Brady on the Clix Marketing blog, advertisers and agencies began receiving email notification this week extolling the fact that more than 35,000 non-profits participate in the Google Grants program and news that it is lifting the $2 bid cap when campaigns use Maximize Conversions bid strategy. That news was then followed by a set of links to updated policy pages . On those pages are several other significant changes. The biggest update is a new requirement for accounts to maintain a minimum 5 percent click-through rate (CTR). That’s an increase from a 1 percent CTR minimum (Update: The 1 percent CTR minimum was only for Grantspro accou...

Full article: https://searchengineland.com/google-grants-policy-changes...

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