30 Jan '13, 4pm

Is Super Bowl Advertising Money Well Spent?

Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do. As Tamara Gaffney observes on the Adobe Digital Index team has just performed two types of analysis to understand: The consumption patterns of sports-related content across devices, and How web traffic is impacted by television advertising around the Super Bowl. Mobile Video Viewing Will Double on Super Bowl Sunday The Adobe Digital Index team analyzed 1.4 billion video starts during 10 large sporting events in 2012 and compared them to typical, non-event days. Viewers demonstrated an increasing propensity to check video from their mobile phones and an even larger desire to watch video from tablets during these special sporting events. These data points are compelling, but the most striking one in the chart below is the percentage of online videos accessed by tablet and m...

Full article: http://searchenginewatch.com/article/2239981/Is-Super-Bow...

Tweets

Buffalo Chicken Dip Wins the Search Engine Super Bowl by a Landslide!

Buffalo Chicken Dip Wins the Search Engine Supe...

wordstream.com 30 Jan '13, 3pm

New keyword research from WordStream suggests that buffalo chicken dip – apparently a dip designed to taste like buffalo c...

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Social Media Super Bowl

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domainnamewire.com 29 Jan '13, 6pm

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Its true that it’s not the same but if you think about it, its even more valuable. It creates more value in the end and is...

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Most Monday-morning marketers and advertisers will want to know which Super Bowl ad was the winner of last night’s big gam...

Money Management:

bolehland.net 03 Feb '13, 3pm

Of course the amount of salary helps, but for certain individuals, it comes down to how you spend also. Although i do agre...

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