30 Jan '13, 5pm

AdWords for video makes reporting more insightful, purposeful and beautiful

AdWords for video makes reporting more insightful, purposeful and beautiful

Building a brand online is about creating authentic connections with your audience. Since launching AdWords for video last year, we’ve helped more brands capture the power of sight, sound, and motion in a simple and easy way. Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier. Reach & Frequency Reporting: Speak the same measurement language across media AdWords for video now displays reach and frequency metrics in your campaign reporting interface. These metrics give you more insight into how many unique viewers have seen your ad and the average number of times they’ve seen it, helping you better measure against other media such as TV. To view these metrics on a campaign, ad or targeting g...

Full article: http://adwords.blogspot.com/2013/01/adwords-for-video-mak...

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Adwords For Video Gets Reporting Enhancements

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