18 Dec '17, 7am

5 Things to Know About B2B and B2C Content Marketing

Although content marketing strategies for business-to-consumer (B2C) and business-to-business (B2B) have a lot of similarities, there are unique challenges when selling a product to a business as opposed to selling a product to a consumer. Whether you’re on the B2B side or B2C, each type of business must fine-tune their strategies to best meet the needs of their audience. Here are the top 5 things to know about content marketing for B2B and B2C: 1. Content Marketing Can (and will) Work for Both In today’s online world, content marketing has become one of the most effective strategies for marketers. In fact, 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute. Because the approach, goals, and intentions of B2B audiences often differ from those of B2C...

Full article: http://www.verticalmeasures.com/content-marketing-2/5-thi...

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