17 Dec '17, 11pm

Avoid These 8 PPC Mistakes to Generate More High-Quality Leads by @osbennn

Have you ever noticed how often someone will complain that something “doesn’t work” if they don’t understand it? It couldn’t be more true with PPC. ADVERTISEMENT In my experience, a lot of the people who say that PPC doesn’t work are the ones making mistakes with the way their campaigns are conceived, set up, and managed. Their own efforts aren’t working, so they conclude that the whole exercise is folly. But the “PPC doesn’t work” argument doesn’t hold up strongly against numbers. According to Hanapin’s most recent State of PPC survey, 80 percent of marketing professionals felt good about their PPC success over the preceding year. Other marketers are getting the results they want. If you’re not seeing that same success from your campaign, step back and look at your strategy to pinpoint where you could be going wrong. Could it be any of the below mistakes? 1. Not Adopting ...

Full article: https://www.searchenginejournal.com/ppc-mistakes-losing-l...

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