17 Dec '17, 5pm

AdWords IF functions roll out for ad customization as Standard Text Ads sunset

With IF functions, text ads can be tailored based on whether users are on mobile and/or are members of an audience list. For example, Frederick Vallaeys wrote in his column about using the IF function for mobile last fall, when the feature was first announced, as a way for advertisers who were running mobile-preferred Standard Text Ads to continue customizing ads for mobile users.

Full article: https://searchengineland.com/google-adwords-if-functions-...

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