17 Dec '17, 3am

10 Ways to Use Google Trends for Better SEO

Don’t ever trust a single snapshot. Always get a broader view of a timeline to see what else is happening. Is an increased trend in one key phrase still dwarfed by more important ones? Always look for context. Researching weddings for #9, I encountered a drastic increase in YouTube trends for weddings during the summer of 2017 – far greater than in previous summers – which almost quadrupled previous interest. Further research couldn’t identify a specific keyword, except to show a drastic increase in wedding interest in South Asia. This geographically-driven trend is a great example of a unique insight that comes from the never-ending search for understanding context.

Full article: https://www.searchenginejournal.com/google-trends-seo/

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