30 Jan '13, 1pm

The Skills An SEO Needs In 2013

The Skills An SEO Needs In 2013

It worked this way before Panda. There were codes of webpages (incl. on page content). Googlebot collected signals from these codes. Algo gave the results, based on these signals. In fact, it's not complicated to code Anybot and collect signals from the web. The question is what to do with these signals. SEOs understood what Google did with the signals, collected by Googlebot. If they didn't understand, they used a crowdsourcing to crack the algo. It worked perfectly for years. SEOs had their algo to crack Google algo. Panda made user behavior more important signal, than the signals from code. First of all, Googlebot doesn't collect signals of behavior. It just can't. Other software do. Secondly, behavior is not the code. You can't change it on the go. That's it. Here is the dead end. You can perfectly understand "1 user persona: Googlebot", but the signals collected by it...

Full article: http://www.seroundtable.com/seo-skills-16288.html

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