17 Dec '17, 12am

The importance of targeting branded searches

Branded searches are imperative and shouldn’t be overlooked. Many assume that search queries involving your brand will naturally lead to your website, but that’s simply not the case. Without optimizing your paid and organic search efforts to capture branded searches throughout the entire purchase cycle, you’ll be missing out on tons of potential new traffic and conversions. Owning as much real estate as possible for your brand is crucial, especially during high-traffic seasonality.

Full article: https://searchengineland.com/importance-targeting-branded...

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