Retargeting Tips For Highly-Regulated Advertisers

“Should or should I not include retargeting in a media plan ?” is a regular question asked by clients. Although it is a fantastic technology and when used properly can drive huge results — clients are often oversold and promised the world — and it is ever so difficult for them to cut through the clutter. For direct-to-consumer advertisers and agencies, retargeting may be a no brainer. But for more regulated companies — such as those in healthcare and finance verticals — the questions are much more complex and not as easily answered. A Quick Recap On Retargeting There are two types of retargeting. One is where we target ‘off-site’ events – things that potential customers are doing off of your website; and the other where we target ‘on-site’ events – things that your customers are doing on your website. A combination of both of these methods will bring the highest performanc...

Full article: http://searchengineland.com/point-of-view-on-retargeting-...

Tweets

@CustomUSB » 25 Feb '13, 6pm
Maybe its time you retarget your market and advertisers. [link]
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広告をおもてなしにするための基本！“@rod_izumi: リターゲティング広告をオンラインストーキングにしたいための「7 x 7ルール」：1日7インプレッション x 7日間以上は追わ回さない。もちろん、これは一つの目安ですが。 [link]”
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リターゲティング広告をオンラインストーキングにしたいための「7 x 7ルール」：1日7インプレッション x 7日間以上は追わ回さない。もちろん、これは一つの目安ですが。 [link]
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@sengineland » 31 Jan '13, 6pm
Retargeting should be used selectively - and if a client is overly hesitant, the risk may outweigh the reward. [link]
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