30 Jan '13, 2pm

Retargeting Tips For Highly-Regulated Advertisers

Retargeting Tips For Highly-Regulated Advertisers

“Should or should I not include retargeting in a media plan ?” is a regular question asked by clients. Although it is a fantastic technology and when used properly can drive huge results — clients are often oversold and promised the world — and it is ever so difficult for them to cut through the clutter. For direct-to-consumer advertisers and agencies, retargeting may be a no brainer. But for more regulated companies — such as those in healthcare and finance verticals — the questions are much more complex and not as easily answered. A Quick Recap On Retargeting There are two types of retargeting. One is where we target ‘off-site’ events – things that potential customers are doing off of your website; and the other where we target ‘on-site’ events – things that your customers are doing on your website. A combination of both of these methods will bring the highest performanc...

Full article: http://searchengineland.com/point-of-view-on-retargeting-...

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Photoshoot Tips via @sharethis

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searchenginewatch.com 30 Jan '13, 7pm

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