30 Jan '13, 2pm

The Value of Local SEO to Small Businesses

Many small businesses need to have this process explained to them as well. I spoke with a prospective client last week about a local search campaign and he was not aware that Google personalized results. So, he was searching for his friend’s business in the same category with a very generic keyword and the friend’s site was coming up first page. However, when personalized search is turned off the friend’s site is not even in the top 1000 results. So, a call that I thought was going to be a pitch turned into a learning lesson for the small business owner. I am curious to see how our follow-up call goes. Geo-targeted SEO is the bread and butter of search for small businesses. Often times they do not need many leads to come from search to cover their investment, so a few first page rankings for their city in their category will go a really long way!

Full article: http://www.searchenginejournal.com/the-value-of-local-seo...

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