16 Dec '17, 12am

Facebook Wants You to Trust & Optimize Ads with Just These Two Metrics

Great article, Lauren. A couple notes I would be interested in hearing your take on: 1. In my experience, chatbots are already being forced upon us in the form of “dedicated” Facebook reps. I’ll leave it at that. :) 2. In times of ever-increasing Facebook measurement mistakes (https://marketingland.com/facebook-admits-10th-measurement-error-214819 ), it makes sense that Facebook is pivoting toward metrics of the vague (brand awareness) and basic (reach) variety. This could be an effort to preemptively combat failed direct sale campaigns, less-than-optimal conversion/lead-focused efforts, and pesky advertisers bringing up Facebook vs Analytics-reported metric differences. Reach is simple: they deliver an ad, you as the advertiser (and the client you represent) should be happy. Seems like they’re doing their best to bend as many branches as possible, in an effort to CREATE l...

Full article: https://www.portent.com/blog/social-media/facebook-just-t...

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Facebook Wants You to Trust & Optimize Ads with...

portent.com 16 Dec '17, 9am

Great article, Lauren. A couple notes I would be interested in hearing your take on: 1. In my experience, chatbots are alr...

#Facebook Wants You to Trust & Optimize Ads wit...

portent.com 17 Dec '17, 6pm

Great article, Lauren. A couple notes I would be interested in hearing your take on: 1. In my experience, chatbots are alr...

Facebook Wants You to Trust & Optimize Top of F...

portent.com 08 Dec '17, 8pm

Facebook is making a concerted effort to get all advertisers using only two metrics at the top of the funnel: Reach and Br...

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