30 Jan '13, 2pm

Guide to Building Link and Traffic Momentum for Your Evergreen Content

Guide to Building Link and Traffic Momentum for Your Evergreen Content

After optimizing your content for users and search it is time to start building your initial links and traffic that will be the building blocks of your content's future momentum. We as content marketers can't forget to market the content itself. I would build a list of bloggers, websites and twitter accounts of those in your niche that would be likely to be interested in your content. Utilize tools such as Technorati.com to search for these relevant sites and then keep a log of contact info and URLs in an Excel spreadsheet. If you do not have the time yourself feel free to hire someone for cheap through a service such as oDesk to scrub sites for you. Once you have compiled the outreach list, then it is time to start emailing the website owners and bloggers to see if they will link to or share your content with their users. If your content is relevant, then there is a good ...

Full article: http://www.searchenginepeople.com/blog/guide-to-building-...

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