15 Dec '17, 4pm

Optimizing for Hanukkah: Sometimes

This means that stores targeting the already small demographic of Hanukkah shoppers are actually reducing the number of potential customers by only using one spelling on their page. (Indeed, according to my keyword tool of choice, although “Hanukkah” has the highest search volume of all variants at 301,100 global monthly searches, all other spellings combined still make up a sizeable 55,500 searches — meaning that retailers optimizing for both terms could be seeing 18 percent more traffic.)

Full article: https://searchengineland.com/optimizing-hanukkah-sometime...

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@TreeHugger https://t.co/FeOU2BB3wA

@TreeHugger https://t.co/FeOU2BB3wA

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