15 Dec '17, 3pm

Google Ad Grants policy changes include 5% CTR minimum, up from 1%

Google is making changes to Ad Grants, the AdWords program that provides search advertising grants of up to $10,000 per month to non-profits. As first reported by Robert Brady of Clix Marketing , advertisers and agencies began receiving email notification this week extolling the fact that more than 35,000 non-profits participate in the Google Grants program and news that it is lifting the $2 bid cap when campaigns use Maximize Conversions bid strategy. That news was then followed by a set of links to updated policy pages . On those pages Brady discovered several other significant changes. The biggest update is a new requirement for accounts to maintain a minimum 5 percent click-through rate (CTR). That’s an increase from a 1 percent CTR minimum. Accounts that miss that threshold for two consecutive months will be suspended. Accounts in jeopardy of being canceled will be “a...

Full article: https://searchengineland.com/google-grants-policy-changes...

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