15 Dec '17, 3pm

behind the trend towards private search engines?

behind the trend towards private search engines?

“Searching for ‘cheap mobile phone’ doesn’t say, ‘Oh! He likes Apple – only show him the Apple ones.’ It’s going by what you’ve written. If you do want to see Apple phones, then you’ll need to type in ‘cheap iPhones’. It’s a little less intuitive, perhaps, than what we’re used to – but how much harder do you really have to work?” “It’s a question of habits and convenience. How much of a hassle is it to have to retype ‘Hilton hotel Paris’ instead of typing ‘H-i-l’ and having the search completed for you? Is that a massive, massive benefit that’s worth selling your identity for? “And also, what’s the cost? I think when people realize what the cost of convenience is, then they change.”

Full article: https://searchenginewatch.com/2017/12/15/whats-behind-the...

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