15 Dec '17, 3pm

5 Must-Know SEO Concepts to Help You Prepare for 2018

Choose a broad topic that’s relevant to your audience. For example, a pet adoption center might create a page about different dog breeds. Ask questions that will help you discern searcher intent. For example, the page on dog breeds might aim to answer “temperaments of different dog breeds” or “easiest dog breeds to train.” Once you understand searcher intent, create content that matches. Make your resource as rich and in-depth as possible. Create additional landing pages to satisfy other searches that match user intent. Focus on creating “complete guides” and other comprehensive pieces of evergreen content. Include relevant short- and long-tail keywords wherever appropriate. Check Google’s Knowledge Graph for an entity* on your business and products. To do this, enter your brand/product’s name into the Query field, and click Execute .

Full article: https://www.searchenginejournal.com/must-know-seo-concept...

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