15 Dec '17, 1pm

23 Facts You Should Know About Online Reviews

23 Facts You Should Know About Online Reviews

Even bad reviews are helpful for conversion rates. Customers spend five times as long on a site if they interact with bad reviews, trust those reviews more, and convert 85 percent more often . This isn’t to say that a terrible overall star rating is good for business, but diversity in your ratings tends to be more trusted than 100 percent five star reviews, and the availability of some negative reviews actually enhances conversion rates, especially if those negative reviews inform the consumer more about the product, since every buyer has different tastes. Sixty-seven percent of consumers are influenced by online reviews. A study conducted by BrightLocal found that star ratings in the search engine results page can increase click-through rates by 25 percent. Since several studies suggest that click-through rates enhance your search engine rankings , the boost provided by t...

Full article: https://www.searchenginejournal.com/online-review-facts/2...

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