30 Jan '13, 10am

Moving to a New Location? Don't Forget about Local Search

Moving to a New Location? Don't Forget about Local Search

One of the central tenets of local search engine optimization is to ensure that your business’s Name, Address, and Phone number, NAP for short , is consistent everywhere it’s mentioned around the web (and offline, too). Your NAP is basically your digital thumbprint -- Google’s unique identifier for an individual business. When you move locations, you create an inconsistency in the A of your NAP. Sadly, there’s no “301 redirect” or “forward location” command that you can give the local search engines, similar to what you can file with the U.S. Postal Service. Google, Bing, and others can't identify your new NAP as belonging to the same business. In the best case, inconsistencies lead to lower search engine rankings for keyword searches you want to rank for. But in the worst case (SCORE’s), not even customers who are specifically looking for your business can find you! So, u...

Full article: http://www.seomoz.org/blog/local-search-moving-locations

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