30 Jan '13, 8am

2013: Tipping Point for Mobile Ad Monetization

2013: Tipping Point for Mobile Ad Monetization

While last year brought increased mobile engagement among advertisers, their mobile investments were still proportionally low. However, industry leaders are expecting this gap to continue shrinking, with eMarketer predicting U.S. mobile ad spending will reach $7.19 billion this year. This shift, in combination with deeper knowledge of mobile purchase behaviors, will mark the tipping point for publishers, agencies, and companies as they more effectively monetize their mobile ad strategies with this high-value, ready-to-buy audience. Indications of this trend are already evident as more companies are adopting mobile-specific ad performance metrics to validate and improve their expanding mobile ad strategies. As mobile consumer profiles and responses differ greatly from that of other digital (and traditional, for that matter) platforms, marketers are working harder to ensure ...

Full article: http://searchenginewatch.com/article/2239952/2013-Tipping...

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