14 Dec '17, 7pm

Google: Fundamentals of writing meta descriptions don't change with longer search snippets

There’s a lot of talk about expanded and meta descriptions but people are split on whether or not SEO should update existing metas or let Google expand them for us. What’s your take? So I saw some discussion around this I don’t know what what people have been discussing. So in general what one of the things we’ve been experimenting with [is] showing longer descriptions in the search results and I believe that’s something that more and more people are seeing. So for the descriptions that we show we try to focus on the meta description that you provide on your pages but if we need more information or more context based on the user’s query perhaps then we can take some parts of the page as well. Essentially from from a purely technical point of view these descriptions aren’t a ranking for anything. So it’s not the case that changing your descriptions or making them longer or ...

Full article: https://searchengineland.com/google-fundamentals-writing-...

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