14 Dec '17, 7pm

Target Google AdWords Ads by Customer Address and Phone Number by @MattGSouthern

Target Google AdWords Ads by Customer Address and Phone Number by @MattGSouthern

Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses. This is made possible through AdWords’ Customer Match targeting which, until now, only allowed advertisers to target customers by email address. Customer Match will target customers based on information provided in their Google account, which means they will have to be logged in before being accurately targeted. When a match is found, AdWords will add the Google account to an advertiser’s Customer Match audience. Customer Match audiences can be targeted with ads across all Google properties. Google explains how the process works in Help Center article: ”After you’ve uploaded your list of email addresses and/or phone numbers, AdWords will compare each hashed string on your list with the hashed string or email address or phone number of Google accounts....

Full article: https://www.searchenginejournal.com/target-google-adwords...

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