47 Experts on the Top SEO Trends That Will Matter in 2018
Mobile-first indexing: Google announced it will be switching to mobile-first index in 2018. The best practice is to make a responsive website, and there’s no excuse to avoid doing that in the coming year. Otherwise, your site’s rankings and user experience may suffer. Semantic search: This is about returning meaningful results based on user intent, location, search history, and other parameters. To win in the world of semantic search, you need two things: to understand the user intent and have quality and crawlable content to match this intent. Position zero: This is a complex topic, but I’ll try to make it as simple as possible. First, you need to identify a simple question and provide a straightforward and valuable answer. Second, you need to make it easy for Google and users to find, which is to be achieved by adding the structured data markup.