13 Dec '17, 10pm

Microsoft adds Reddit data to Bing search results, Power BI analytics tool

In addition to bringing Reddit’s data to Bing users, Microsoft is also opening that data up to brands. Brands will be able to access Reddit data through Microsoft’s Power BI analytics tool, with options to specify the keywords to track and toggle the time frames to examine. As a result, marketers will be able to monitor what people are saying about their brand or competing brands on Reddit and have that information processed using Power BI’s sentiment analysis feature and plotted into data visualizations.

Full article: https://searchengineland.com/microsoft-adds-reddit-data-b...

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