13 Dec '17, 5pm

The vicious cycle of ROAS targets is killing your business

The vicious cycle of ROAS targets is killing your business

The revenues which are least incremental are usually the cheapest, and therefore, marketers often try to increase the volume of display or Facebook retargeting first. Search retargeting is also a great way to hit targets without really having a substantial impact on the business. And the best part about search retargeting is that it’s hidden in the overall search numbers — you have to really zoom into AdWords to see what percentage of the revenue is coming from people who might have bought without spending ad money.

Full article: https://searchengineland.com/vicious-cycle-roas-targets-k...

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