13 Dec '17, 4pm

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

This holiday season is set to break a new record, with online sales reaching beyond $100 billion, according to Adobe’s recent predictions . Following Black Friday and Cyber Monday outcomes , most of that revenue will be divided among Amazon and a handful of large-scale e-commerce sites, including Walmart, Target and Best Buy. With so many dollars at stake, there is still a sizeable amount of market share available for smaller online retailers. But what can e-commerce sites do to compete with the likes of Amazon or Walmart ? An optimized on-site search platform could very well be the answer to capturing more conversions and driving more sales during the holidays. Unfortunately, many e-commerce sites may be missing the boat by not paying enough attention to their on-site search efforts. How on-site search impacts revenue According to SLI Systems, which offers an AI-powered e...

Full article: https://searchengineland.com/site-search-can-drive-holida...

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