13 Dec '17, 12pm

Google Defines Doorway Pages: Pages For Ranking For Keyword Permutations

Google Defines Doorway Pages: Pages For Ranking For Keyword Permutations

There is often a lot of confusion around what a doorway page is and since it is specifically against Google's very own guidelines , it is important to understand that you do not make pages that look and feel like doorway pages. Google's own guideliens define them as: Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination. They then give these three examples: Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page Pages generated to funnel visitors into the actual usable or relevant portion of your site(s) Substantially similar pages t...

Full article: https://www.seroundtable.com/google-defines-doorway-pages...

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