12 Dec '17, 9pm

The Importance of Audience Targeting in SEM Strategy

Audience targeting is useful because it helps to provide marketers with a contextual perspective of consumers. In order for digital companies to maximize their bottom line they need to be cognizant of their customers’ comprehensive digital experiences with their brands. Gone are the days when customers could be analyzed as a singular keyword, click, or conversion. Today, they are viewed as audience members that have specific attributes, needs, and intentions. Digital marketers can upgrade their practices to reflect this change in perspective, which can be done by creating audiences using any of the above strategies. These fresh audiences can then be used for highly-targeted remarketing and RLSA campaigns. This practice helps to create a seamless brand experience across all digital touchpoints. Ultimately, these efforts will result in increased conversion rates, reduced acq...

Full article: http://www.seerinteractive.com/blog/audience-targeting-se...

Tweets

AdWords advertisers can use phone numbers & add...

searchengineland.com 11 Dec '17, 3pm

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month , adver...

The importance of targeting branded searches

searchengineland.com 09 Dec '17, 3pm

Branded searches are imperative and shouldn’t be overlooked. Many assume that search queries involving your brand will nat...

The importance of targeting branded searches

searchengineland.com 17 Dec '17, 12am

Branded searches are imperative and shouldn’t be overlooked. Many assume that search queries involving your brand will nat...

Singapore Practices Precision Air Targeting Via...

ainonline.com 12 Dec '17, 2pm

The Republic of Singapore Air Force (RSAF) is honing its capability to deliver precision-guided munitions (PGM) capabiliti...

6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy by @JuliaEMcCoy

6 Fundamental Rules for Building a Practical, R...

searchenginejournal.com 11 Dec '17, 2pm

Content marketing is nothing without content strategy. It’s like a boat without a wheel. It drifts aimlessly in a sea of c...

South Asia Strategy Already Paying Off in Afghanistan, Official Says

South Asia Strategy Already Paying Off in Afgha...

defense.gov 12 Dec '17, 9pm

WASHINGTON, Dec. 12, 2017 — Government forces are developing momentum that will mean a very bad fighting season for the Ta...

The importance of targeting branded searches

searchengineland.com 06 Dec '17, 7pm

Branded searches are imperative and shouldn’t be overlooked. Many assume that search queries involving your brand will nat...

SearchCap: Twitter AMP analytics, Bing Ads & ta...

searchengineland.com 06 Dec '17, 9pm

Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feat...

Swarovski opts for omnichannel strategy for hol...

luxurydaily.com 18 Dec '17, 9am

{"ct":"7shr6k6+vbzb0b9gD46zp4GFMoaGOGzXgVITZFtpmxJV0vRSu98oYTHW44I+8qiUSsSzJvKhQ\/fUYIWpPXYkWwYFC8HGRQy2QN+nLoG+6ht3jdS6yp...

5 ways to build the right online audience:

5 ways to build the right online audience:

seochat.com 09 Dec '17, 9pm

Personalizing online content often means creating stories that make people feel connected to a business or product. Howeve...

Trump to release national security strategy nex...

militarytimes.com 13 Dec '17, 3am

WASHINGTON — President Donald Trump is set to unveil his first National Security Strategy next Monday. National security a...