12 Dec '17, 4pm

Does Your Content Play All 4 Quarters of the Game?

Does Your Content Play All 4 Quarters of the Game?

I’m not a big sports buff (#understatement), but I have heard the phrase “play all 4 quarters.” What that means is that you bring your A-game throughout the entire contest (4 quarters in the case of football). You can’t start out strong and then just rest on your laurels. If you do, that’s when the competition sneaks in a comeback. Just ask the Browns. via GIPHY The same can happen with our content. It has to come out of the tunnel, so to speak, strong with a compelling headline and opening. But it can’t stop there. It has to continue to provide value and make the visitor want to continue to read to the end of the content…and hopefully click through to more. In order to do that, it not only must be an excellent piece of content but it must also satisfy the searcher intent . In other words, it must not just contain the keywords they searched on but the information they want...

Full article: https://www.polepositionmarketing.com/emp/does-your-conte...

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