12 Dec '17, 2pm

How to Spy on Your Customers to Get Blog Ideas by @KatyKatzTX

How to Spy on Your Customers to Get Blog Ideas by @KatyKatzTX

The number one challenge that marketers had in 2017 was generating enough traffic and leads. This probably won’t come as a surprise to anyone who has ever worked on the agency side, or for a boss that gave them goals, or as a business owner who wants to buy their lunch … as a matter of a fact, leads and traffic matter to everyone! So if it’s our job to identify content that meets our audience’s demands, and we are living and breathing that every day, why is it so difficult for 63 percent of marketers? The answer is that the tools we have been using, and the way in which we use them, are imperfect. For example, using a keyword planner on its own on only tells you one piece of the story. Keyword planners can tell you traffic and competition, but they don’t tell you why someone searched that keyword in the first place or how best to help them find a solution that’s relevant t...

Full article: https://www.searchenginejournal.com/spy-customers-get-blo...

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