11 Dec '17, 3pm

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month , advertisers can upload phone numbers and mailing addresses for Customer Match retargeting and similar audiences. Launched in 2015, Customer Match lets marketers upload lists of customers or other proprietary lists — newsletter subscribers, for example — into Google AdWords to target (or exclude) search and display ads to those users. Until now, Customer Match only supported email list uploads. As with email data, Google attempts to match phone number and mailing address information with user-provided data in Google accounts. Hashed email addresses and phone numbers are matched up with Google’s own hashed strings to find matches. The matches are then added to marketers’ Customer Match lists. For mailing address matching, Google says it “joins hashed name and ...

Full article: https://searchengineland.com/google-adwords-customer-matc...

Tweets

How to use Google Trends for SEO

searchenginewatch.com 11 Dec '17, 1pm

Furthermore, a note is applied to all graphs that look back to before 2016, as Google made a significant update to the col...

Good news for all the advertisers out there! #P...

searchengineland.com 17 Dec '17, 3pm

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month , adver...

SearchCap: Google customer match, local SEO & S...

searchengineland.com 11 Dec '17, 9pm

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting Dec 11, 2017 by Ginny Marvin Goo...

Target Google AdWords Ads by Customer Address and Phone Number by @MattGSouthern

Target Google AdWords Ads by Customer Address a...

searchenginejournal.com 14 Dec '17, 7pm

Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses...

Bing Ads Now Allows Advertisers to Import Call Conversions by @MattGSouthern

Bing Ads Now Allows Advertisers to Import Call ...

searchenginejournal.com 11 Dec '17, 4pm

Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to the ad campaig...

@OhGawdBridgette You can also use a permanent f...

mrcoffee.com 14 Dec '17, 2pm

Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities ...

Google AdWords Now Refreshes Auction Insights and Impression Share Data Multiple Times a Day by MattGSouthern

Google AdWords Now Refreshes Auction Insights a...

searchenginejournal.com 11 Dec '17, 2pm

Google AdWords has gone from refreshing auction insights and impression share data once a day, to refreshing multiple time...

The Importance of Audience Targeting in SEM Str...

seerinteractive.com 12 Dec '17, 9pm

Audience targeting is useful because it helps to provide marketers with a contextual perspective of consumers. In order fo...

New Quick Links In Google AdWords From Change History Page

New Quick Links In Google AdWords From Change H...

seroundtable.com 12 Dec '17, 12pm

This is a small, subtle change in the Google AdWords advertiser console but it can save a lot of you time if you know abou...

4 Steps To The Perfect AdWords Audit #PPC #Smal...

searchengineland.com 10 Dec '17, 4pm

Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teac...

10 Ways to Use Google Trends for Better SEO by ...

searchenginejournal.com 12 Dec '17, 11am

Don’t ever trust a single snapshot. Always get a broader view of a timeline to see what else is happening. Is an increased...

The Google AdWords training courses you need ASAP

searchenginewatch.com 12 Dec '17, 1pm

The modules are interactive and provide the information in an easy-to-understand manner, making the courses a great starti...

How to Use Google Trends for #SEO

searchenginewatch.com 18 Dec '17, 4am

Furthermore, a note is applied to all graphs that look back to before 2016, as Google made a significant update to the col...

Supercharge your email marketing with Google Ad...

searchengineland.com 18 Dec '17, 3pm

Each of these email audience segments has an entirely different relationship with our business and needs to be messaged to...