11 Dec '17, 2pm

Google AdWords Now Refreshes Auction Insights and Impression Share Data Multiple Times a Day by MattGSouthern

Google AdWords Now Refreshes Auction Insights and Impression Share Data Multiple Times a Day by MattGSouthern

Google AdWords has gone from refreshing auction insights and impression share data once a day, to refreshing multiple times per day. As the company says, this will give advertisers the ability to act faster on newly discovered opportunities. Auction insights and impression share data now refreshes multiple times per day so you can act faster on new opportunities. https://t.co/Bh9cd1hZrO pic.twitter.com/3gLxzymkGU — Google AdWords (@adwords) December 6, 2017 Not to be confused with impressions, impression share is the amount of impressions your ads receive compared to the amount of impressions they could get. Now, instead of waiting until the next day to get this data, you’ll be able to check on it more frequently to see how impression share changes throughout the day. This will help with gaining a better understanding of whether your ads might reach more people if you make...

Full article: https://www.searchenginejournal.com/google-adwords-now-re...

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