11 Dec '17, 2pm

6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy by @JuliaEMcCoy

6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy by @JuliaEMcCoy

Content marketing is nothing without content strategy. It’s like a boat without a wheel. It drifts aimlessly in a sea of content, lost and taking on water. Pretty soon, that directionless boat sinks. Enter strategy. Put the two together – the boat (content marketing) and the steering wheel (content strategy) – and something amazing happens. You can steer your course and chart new territory. Your content marketing will net real, quantifiable, stellar results. Results like: 3x as many leads over paid search per dollar spent. 6x more conversions than brands who do zero content marketing. Also of note: B2B marketers who saw increased success in their content marketing over the course of a year overwhelmingly owed it to investing in higher-quality content (85 percent) and developing/adjusting their strategy (72 percent): With content + strategy, you won’t just float – you’ll sa...

Full article: https://www.searchenginejournal.com/build-roi-based-conte...

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