11 Dec '17, 1pm

Are Ad Extensions Actually Costing You Conversions? [DATA] by @PPCJoeC

Are Ad Extensions Actually Costing You Conversions? [DATA] by @PPCJoeC

Different advertisers may have different goals. If your goal is different than another advertiser, then you might leverage different campaign settings (and ad extensions) in paid search. Everyone implementing the same “best practices” leads to little differentiation in an overcrowded and highly competitive PPC environment. Oddly enough, ads with no ad extensions actually stand out to me because I am so used to every advertiser having the same ad extensions.

Full article: https://www.searchenginejournal.com/ad-extensions-convers...

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