11 Dec '17, 10am

Andrei: Why a Subdirectory Beats Subdomain & ccTLDs

If you have been an SEO practitioner for a bit of time and feel that you aren’t learning as much as you used to, it might be time to start think broader and try your hand at international SEO . Managing SEO for a global audience isn’t applicable for many smaller websites, but if you have the kind of product or content that can transcend borders and languages, then there might be some sizable growth to be achieved by focusing on users from other countries. As you begin to focus on other countries and locales, you should first focus on the low hanging fruit like translations and currency conversions rather than creating native content. From my experience, just making your product available in other languages without any other changes can lead to significant traffic and revenue growth as searchers in that new language find your site. Adding these new translations and pricing ...

Full article: https://www.searchenginejournal.com/subdomain-subdirector...

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