29 Jan '13, 6pm

The Link Shrink Is In: 3 Crazy Linking Assumptions

The Link Shrink Is In: 3 Crazy Linking Assumptions

Building on last month’s column, Five Linking Myths That Need To Go Away In 2013 , one of the best and worst things about the Web is the never-ending supply of absolutely horrifying bad information that must be clarified. This helps keep people like me in business. I feel like a link doctor. A Link shrink. So thank you to all the folks who love to make completely unsubstantiated claims about links and linking strategies. Here’s a few more things about links I have been told recently by content owners (who were told these things by their SEO or linking strategist). 1. Anchor Text Will Cease To Be A Ranking Signal Altogether In 2013 To make such a statement is reckless. Of course it’s possible to engineer anchor text, and sure, you can still buy links with whatever anchor text you want. And, Google can spot the majority of these a mile away. But this does not render any and ...

Full article: http://searchengineland.com/the-link-shrink-is-in-3-more-...

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Why Enterprises Cannot Ignore Deep Link Building

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Many enterprise websites, particularly those associated with good brands, obtain lots of links to their home page without ...

Last one before CNY! <3

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