10 Dec '17, 10pm

How the Digital Marketer Must Change as Automation Grows

As the hype around marketing automation fades and evolves into a regular part of the marketer’s job description, evaluation and adoption of automated technology and platforms (“Martech”) is growing to become a competency requirement for marketers across our industry. 88% of companies are already using marketing automation or plan to use some form of automated tech over the next two years. That’s at a clip of 31% growth over last year . Marketing automation is here (it’s been here for a while) and it’s not going anywhere. As the number of tools, platforms, and opportunities grow for marketers, we must change how we think, how we work, and how we communicate as our potential reach spreads even further through automation opportunities. A few thoughts on how digital marketers must change as automation grows in our industry. The need for intellectual curiosity is as strong as e...

Full article: https://www.portent.com/blog/internet-marketing/digital-m...

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