29 Jan '13, 6pm

Marketers, Consumers Favor Email Over Social Media [Report]

Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget. Marketers and consumers both favor email as their first online activity of the day at a rate of 76 percent and 69 percent respectively, according to the new report from the cross-channel interactive marketing provider that began as an email-marketing provider in 2000. About one in four marketers and one in three consumers think brands should invest more marketing time and resources into email as well. Facebook and Twitter fared less in that regard, with 21 percent of marketers and 22 percent of consumers pointing to Facebook for more marketing investment, and 12 percent of marketers and 5 percent of consumers putting a higher priority on Twitter. ExactTarget's Mark...

Full article: http://searchenginewatch.com/article/2239841/Marketers-Co...

Tweets

@AlexiaNevesArt Yes, we do tweet coupons. You c...

peets.com 30 Jan '13, 8pm

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@a_zabava Check this article 'Infographic - Failed Social media sites' by @elizabethtan33

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e27.sg 29 Jan '13, 6am

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searchengineland.com 29 Jan '13, 8pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

[Infographic] 10 social media sites that failed

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foe.org 30 Jan '13, 8pm

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