10 Dec '17, 5pm

^RH

Winning the competition for customers in ecommerce is getting more and more complicated. So, having a strategy based on data and current trends becomes very helpful. With this is mind, we studied 93 online stores with a total of 530 million Google Analytics sessions across 15 Central and Eastern European countries. Some findings look like the old news while the others are somehow new and can influence your digital marketing strategy significantly, especially the choice of instruments. Since it is time to start planning for 2018, let’s learn what data says and how businesses can improve their online marketing. Returning Customers Are Valuable They generate 51% of traffic. A conversion rate of returned visitors is 25% higher than a conversion rate of a first-time buyer. And they tend to spend more. Therefore, using digital marketing instruments such as remarketing, email mar...

Full article: https://www.searchenginepeople.com/blog/findings-help-dig...

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via @senginepeople

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