10 Dec '17, 1pm

7 Reasons To Ditch Snapchat In Favor of Instagram Stories #socialmedia

It might sound a bit crazy, but it has only been a bit over a year since Instagram took a turn at Snapchat introducing Stories. I say “crazy” because Stories have become such an integral part of the whole Instagram experience, that it is impossible to imagine the platform without them anymore. In fact, nearly 30% of Instagram users are daily Stories users as well — and that percentage is growing as we speak. And yet, Snapchat is still there and still growing (albeit slowly). The Kylie Jenner and Ariana Grande generation are still loyal Snap fans. And as marketers, we are told we have to be where our audience is and follow them wherever they go. Sometimes, however, that doesn’t make much sense. In this article, I am going to break this marketing credo and give you 7 reasons why your small business should ditch Snapchat in favor of Instagram Stories. Reason #1: Instagram Has...

Full article: https://www.semrush.com/blog/7-reasons-to-ditch-snapchat-...

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