09 Dec '17, 10pm

#inboundmarketing

Developing a marketing strategy for a SaaS product is hard. Developing a strategy that works is even harder. It is often said that we should try out different marketing channels before picking those that work best for your business. This sounds great, and this approach is good in theory, but not in practice. Being self-funded, our team at Chanty couldn’t afford to spend endless resources on experiments. My experience told me that we had to focus on content. We figured, digital marketing today is a non-stop content creating machine. If you want your business to survive, not to mention outperform competitors, there is no choice but to constantly produce high-quality, engaging content. Inbound Marketing Made Easy To confirm this assumption, we analyzed our competitors and read the best practices to make a decision for our marketing direction. Finally, we trusted the concept o...

Full article: https://www.semrush.com/blog/saas-growth-tips-how-we-conv...

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