09 Dec '17, 10pm

"How to Craft a Successful Abandoned Shopping Cart Email"

Cart abandonment is one of the most serious problems faced by e-commerce businesses . Baymard Institute analyzed 37 separate studies containing cart abandonment statistics and came up with an average cart abandonment rate of 69% . For your average store owner, that is a significant loss of revenue. Featuring a product page with killer sales copy, compelling images, and a powerful CTA will improve your chances of getting a visitor to convert - but it won’t guarantee it. If a visitor adds your product to their cart but doesn’t complete the purchase, all hope is not lost. They have already signified an interest in the product; it might be that they just weren’t ready to purchase at that particular time. Common reasons for cart abandonment include: Temporary distractions Unexpected shipping costs during the checkout process Fears over data security Lack of adequate payment opt...

Full article: https://www.semrush.com/blog/how-to-craft-a-successful-ab...

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