09 Dec '17, 9pm

Create and Use Buyer Personas to Drive Sales : Wordtracker:

If you want to drive sales for your business, you need to market to the right audience. And depending on various customer characteristics, you will also need to make adjustments to your pitch and your marketing tactic. This only means one thing – you need to create buyer personas to identify the most relevant customers for your business. You will then need to use these personas to create targeted marketing campaigns which are highly relevant for your target customers. Buyer personas: what they are and why they’re important If you’re new to buyer personas, you may want to know more about what they are. The simplest way to define a buyer persona is that it’s a detailed description of what your ideal customer looks like. It can include demographic information, career background, hobbies and interests. Here’s an example of a buyer persona from Brightspark Consulting. Source: B...

Full article: https://www.wordtracker.com/blog/marketing/how-to-create-...

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