09 Dec '17, 8pm

25 Experts on the Big #PPC Trends You Need to Know in 2018

25 Experts on the Big #PPC Trends You Need to Know in 2018

Social channels are more heavily emphasizing automated bidding. Personally, I find the automated bidding in these networks to be superior to what I can do manually, and I see better results with it. It’s hard to put this in a “set it and forget it” type of place, but it’s honestly what’s best for the campaigns. I believe there’s potential for this to be true with search as well, though in my opinion, the algorithms have some advancing to do first. In Google, we’ve seen the rise of ad component creation rather than ad unit creation. In Smart Display Campaigns, as well as Universal App Campaigns, you simply provide components of an ad (headlines, descriptions, display URLs and images for Smart campaigns) that are rotated and optimized for you. Facebook also has a similar feature coming down the pike that’s being rolled out to select accounts.

Full article: https://www.searchenginejournal.com/ppc-trends/

Tweets

25 Experts on the Big PPC Trends You Need to Know in 2018 by @MrDannyGoodwin

25 Experts on the Big PPC Trends You Need to Kn...

searchenginejournal.com 07 Dec '17, 3pm

Social channels are more heavily emphasizing automated bidding. Personally, I find the automated bidding in these networks...

Google Page Layout Algorithm: What You Need to ...

searchenginejournal.com 09 Dec '17, 7pm

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Ther...

What's Trending: Check out the future of #B2B M...

searchenginejournal.com 09 Dec '17, 2pm

It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and...

The Key Trends Shaping Energy Storage in 2018 [...

greentechmedia.com 08 Dec '17, 5pm

by Julian Spector December 08, 2017 2017 is over, almost. So it's time to set that year aside like a stranded asset, and m...

You’ll be on first name terms with these bags in 2018: https://t.co/qwoXvC0xTX

You’ll be on first name terms with these bags i...

whowhatwear.co.uk 11 Dec '17, 8am

If you're in the market for a new handbag (or just want to spend the next five minutes looking at some beautiful accessori...

LPGA announces 2018 schedule. Here's what you need to know

LPGA announces 2018 schedule. Here's what you n...

golfdigest.com 13 Dec '17, 6pm

The LPGA announced its 2018 schedule on Wednesday, with a total of 34 events in 14 different countries. There are some not...

6 AdWords & Bing Ads Secrets Every #PPC Markete...

searchenginejournal.com 02 Dec '17, 2pm

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management . Well,...

PPC agencies will play these 4 roles when autom...

searchengineland.com 05 Dec '17, 5pm

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and t...

Highsnobiety Editors Want These 5 Trends to Die Next Year

Highsnobiety Editors Want These 5 Trends to Die...

highsnobiety.com 14 Dec '17, 3pm

“It’s a naive oversimplification to say “reselling should stop,” since it’s an ingrained part of the sneaker ecosystem. No...

47 Experts on the Top SEO Trends That Will Matter in 2018

47 Experts on the Top SEO Trends That Will Matt...

searchenginejournal.com 14 Dec '17, 4pm

Mobile-first indexing: Google announced it will be switching to mobile-first index in 2018. The best practice is to make a...

How to do 2018: The trends to try starting now...

How to do 2018: The trends to try starting now...

blog.pinterest.com 12 Dec '17, 2pm

The results are in, and there’s a lot to look forward to in 2018! Plant proteins, giant knitting and finger tattoos are ju...

The Green Diamond Exhibition You Need to See

The Green Diamond Exhibition You Need to See

robbreport.com 13 Dec '17, 8pm

At some point in their formation, they sat next to some radioactive source: uranium, thorium, something that is producing ...

5 #email #marketing trends you need to know for 2018

5 #email #marketing trends you need to know for...

godaddy.com 22 Dec '17, 1pm

There’s no doubt that email is a key part of every business marketing strategy, and, as such, email marketing trends are w...